A refill concept raises questions about the outer pack, the inner container and the way a person uses them together. This editorial example explores the questions worth putting into the first packaging brief.
Think in components
Describe what is intended to be kept and what is intended to be replaced. Look at the inner container, the outer pack, the closure and the dispensing elements together, and identify the interfaces that will need technical review.
Walk through the routine
Consider how a person opens the pack, removes an empty component and installs the replacement. The concept should make those steps clear. Prototype and sample reviews can help identify questions about handling and instructions.
Make the validation questions explicit
Material selection, component fit, formula compatibility and repeat-use expectations need evidence. Put those questions in the brief early, rather than assuming a refill-style appearance means that the complete system has already been validated.
Be specific about environmental claims
A refill concept alone does not establish an environmental benefit. Define the proposed materials and use scenario, then obtain the relevant evidence before making recycling, recycled-content or impact claims.
A THOUGHT TO TAKE WITH YOU
A refill is a system to develop and test. Treat the visual direction as the start of that conversation.
